ROMDATA’s goal for its first year of business is to provide quality products with zero defects, on time delivery and superior customer service.  ROMDATA’s relationship with Zell and Leif Raker’s Carpassian contacts will assist the Company in achieving this goal.  Zell is an innovative and reliable manufacturer of computer equipment and peripherals.  ROMDATA can source equipment easily and quickly for export to Carpassia by shipping direct from Zell’s distribution warehouse.  Leif Raker knows the Carpassian market well, having served as the Director of Trade.  He will assist the Company in its negotiations with Carpassian trade officials.     

As demand for computer equipment expands beyond the government sector, ROMDATA expects competitors to enter the market.  The major U.S. manufacturers will probably convert their business products offices in Carpassia to computer equipment and peripherals offices.  New retailers will form to take advantage of the growing market which will directly challenge Convergence International’s market share.  As a result, ROMDATA’s objective beyond the first year of operations is to begin to develop the private market while maintaining the government sector as its core market.  With its strong government contacts, ROMDATA feels it will fend off any potential competitors who may enter the government market.  Additionally, ROMDATA will benefit from a first-mover advantage.  The Company can firmly establish itself in the market before competition emerges.

With the government market as its short term focus, ROMDATA will look to expand into the private market as well as into other Eastern European countries in the long term.  To accomplish this, ROMDATA will use its private branding strategy to build brand loyalty and recognition.  The Company will also establish itself as a reliable supplier of competitively priced computer equipment.  These tactics will form the basis of ROMDATA’s strategy for future expansion.